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Researching your market
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The more you know about potential customers, the more you will be able to sell to them.
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Marketing
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Marketing is simply identifying, anticipating and satisfying customers' needs - profitably.
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Pricing
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It is no exaggeration to say that changing your approach to pricing could double your potential
profits at a stroke.
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Effective PR
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Good public relations can be the making of a start-up business. Inept PR can be the ruin of it.
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Direct mail
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Direct mail is personally addressed advertising, delivered through the post. It can be extremely effective
for start-up businesses, because it is so flexible - and because its effects are so easily tracked.
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Advertising
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Advertising is the fastest and simplest way for a start-up business to let a large number of people know
about its products and services.
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Writing an advert
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The basic dos and don'ts of advertising are fairly straightforward. You do not have to be clever
or witty to be effective.
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Selling to new customers
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Making sales to new customers is the biggest single problem facing most start-up businesses. It can
often be the make-or-break factor.
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Customer care
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Caring about your customers - and showing it through your service - gives you a high return on the
time, effort and money you invest.
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Unlike some of our competitors, we love all kinds of businesses
...come and talk to us!
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