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Research for your marketing
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Marketing research helps you understand your competitive position, spot opportunities, lessen risks
and take better decisions.
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Planning your marketing
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Marketing is based on identifying and satisfying customers' needs - profitably. It encompasses market
research, pricing, promotion, distribution, selling, customer care, and much more.
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Pricing
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The prices you charge for your products can have a dramatic effect on sales and profits. Setting your
prices too high can reduce sales abruptly, while undercharging can devastate your profits.
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Building customer loyalty
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Successful companies focus first on selling more to their existing customers, rather than finding new
ones. The cost of selling more to existing customers may be minimal.
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Marketing with your database
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Databases make information management easy. Mailshots, telemarketing and customer service activities can
be more purposeful when you have instant access to details of all your customers and prospects.
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Design
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Businesses that underrate the importance of design are missing a major opportunity. Effective use of
design can increase sales, reduce costs and present a new image to your customers.
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Creating a brand
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• What makes a brand
• The business benefits of
creating a brand
• How to create and
maintain a brand
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Unlike some of our competitors, we love all kinds of businesses
...come and talk to us!
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